Do It Afraid

Have you ever wondered what you could do if you weren’t afraid? Joyce Meyer says, “Do it afraid.” Have you ever wanted to do something so big, but didn’t take a chance because you were scared, or thought, “There’s no way I can do this”? Continue reading “Do It Afraid”

Give Them an Ice Cream Sandwich

Our PR, marketing and sales teams recently hosted a pot luck hit party in which everyone was asked to bring a dish to enter the competition. The voracious chefs had spent hours concocting their unique, signature dishes. I spent 10 minutes preparing mine: an ice cream sandwich cake. Continue reading “Give Them an Ice Cream Sandwich”

3 Wildly Important Ways to Focus Your Message (Part II)

Sure, you’re an animal when it comes to creating a teaser, but can you close the deal with your message? In the first post in this series, we discussed identifying your target (the what), your tribe (the who) and your territory (the where). Now let’s determine how, why and when to communicate and make a transaction. Continue reading “3 Wildly Important Ways to Focus Your Message (Part II)”