It can slice your spine. It can elicit uproarious laughter. It can end an affair. It can also win you medals.
Do you know the power of a single word? Continue reading “One Word”
Sure, you’re an animal when it comes to creating a teaser, but can you close the deal with your message? In the first post in this series, we discussed identifying your target (the what), your tribe (the who) and your territory (the where). Now let’s determine how, why and when to communicate and make a transaction. Continue reading “3 Wildly Important Ways to Focus Your Message (Part II)”