Sure, you’re an animal when it comes to creating a teaser, but can you close the deal with your message? In the first post in this series, we discussed identifying your target (the what), your tribe (the who) and your territory (the where). Now let’s determine how, why and when to communicate and make a transaction. Continue reading “3 Wildly Important Ways to Focus Your Message (Part II)” →
Producing a content strategy to ensure a transaction takes place with your communication requires laser focus. A wild pride land exists all around us with myriad distractions: what’s trending, what’s bigger, flashier, faster, prettier … the tick-tock of the gotta-have-it clock is deterring you from your goal. Continue reading “3 Wildly Important Ways to Focus Your Message” →
Everyone has a story to tell. Everyone wants to write a book. Everyone thinks because he or she has a story to tell that he or she should write a book.
Wrong. Continue reading “Go Under The Knife” →
My kids love to go to DisneyQuest, Disney’s Indoor Interactive Theme Park. Their favorite attraction is one in which they get to design their own virtual roller coasters.
Lately, everything has made me look at life as a virtual roller coaster. We’re all riding, but the rides we’ve created are different. Continue reading “Ride It” →
With nothing but the best intentions, I tried to post as much as possible to the Yow Dance blog during our Boston trip. In my mind, it was an opportunity we would potentially have only once. In my mind, it was an opportunity to bring everyone—you—along with us. It seems only fitting to let Eric detail Friday, the last day of our trip, for you. Continue reading “Sense And Sensitivity” →
After J’s football game today (it was a tough one: We scored three touchdowns that were called back with flags on the plays and, not to mention a cheating ref, but that’s not important; we ended up losing 14-0) the team gathered for a quick meeting, and then the kids began to disperse. Some went this way, others went that. Continue reading “MVP (Most Valuable Prince)” →
It was the beginning of the season, the first week of practice. Their finest physical fitness was being tested. This was no place for punks. Man mentality and matching stamina were required. Continue reading “One Strong Team” →